Overview
Sunrise Daycare & Learning Center is a state-licensed non-profit daycare in Detroit. The brand needed to feel bright, joyful and welcoming to families — without relying on generic stock photos of children.
The challenge
Create a warm, distinctive, trustworthy brand while avoiding stock photography, and make enrollment inquiries effortless.
Our approach
We crafted a fully illustrated identity — custom SVG sunrise, rainbow and program motifs — paired with a friendly Fredoka + Nunito type system. A dismissible promo banner, a clear enrollment funnel, ChildCare structured data and a sticky enroll/call bar turn warmth into action.
What we delivered
- Custom illustrated brand & hero art
- Program-motif iconography
- Enrollment funnel + promo banner
- Sticky enroll/call bar
- ChildCare SEO schema
- Large, readable accessible type
The result
A distinctive, kid-warm brand that stands out from template daycares and drives enrollment inquiries.
Project gallery
