Overview
Heavy Equipment Recyclers is a semi-truck salvage yard in Fayetteville, GA. They needed a real, searchable parts catalog and a call-to-order workflow — with no online checkout.
The challenge
Surface a large, changing parts inventory and route buyers to a phone call, without any online payments.
Our approach
We built a custom parts-catalog architecture — a truck-part custom post type with category archives, sitewide parts search and a curated parts hub — wired to a clear call-to-order workflow, with AutoPartsStore structured data.
What we delivered
- Custom parts-catalog (CPT) architecture
- Category archives + parts hub
- Sitewide parts search
- Call-to-order workflow (no checkout)
- AutoPartsStore SEO schema
- Mobile-optimized build
The result
A functional, inventory-driven site that surfaces parts fast and routes buyers straight to a phone call.
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